Things are looking up.

This blog is all about Owen, so we don't like to blab about our day jobs here. But since we have a lot of blog followers with kiddos, I wanted to let you know about a new brand at Target that I worked on called up & up. It's replacing the old Target Brand diapers and other baby stuff, and looks better the its predecessor if I don't say so myself. My contributions to up & up? The brand name as well as the idea of having a witty little line on each package. We're all really proud of this brand here at the Bullseye.